Consultants often possess significant cross-industry experience, which allows them to recognize trends, patterns, and disruptions that a single organization might not see. This breadth of knowledge helps inform strategy based on what works well in other sectors, driving creativity and reducing insularity. By tapping into this broader outlook, organizations can benchmark their current performance and goals against global standards, ensuring their strategic plans are both ambitious and realistic. Ultimately, the integration of this external perspective leads businesses to anticipate market shifts and adapt proactively, setting the stage for sustained competitive advantage.